Answers without the guesswork

Background Music and Digital Signage FAQs

Clear answers about Alenka SmartMusic™, SmartSignage™, setup, pricing, licensing and day-to-day management.

Browse reviewed answers or contact the Alenka team if your question is specific to your business.

General

An introduction to Alenka, the services available and the businesses they support.

What is Alenka Media?

Alenka Media provides managed background music, in-store radio and digital signage for customer-facing businesses. The services are designed for both individual venues and multi-location operations.

What services does Alenka provide?

Alenka provides SmartMusic for managed business music and branded audio, and SmartSignage for remotely managed screen content. Businesses can choose either service according to their requirements.

What kinds of businesses use Alenka?

Alenka supports retail stores, shopping malls, supermarkets, restaurants, cafés, hotels, bars, gyms, spas, salons, workplaces, healthcare environments and other customer-facing businesses.

Can Alenka support one location and multi-location networks?

Yes. Alenka plans support individual locations, while tailored enterprise arrangements are available for businesses that need central management across multiple sites.

Where does Alenka operate?

Alenka works with businesses across Europe, North America, Asia and the Middle East. Service availability, pricing and music-licensing requirements can vary by market.

Background Music

SmartMusic, music options, programming, licensing and playback.

What is SmartMusic?

SmartMusic is Alenka’s managed background-music platform for business. It supports curated music, scheduling, remote management and offline-resilient playback.

What is the difference between royalty-free and licensed commercial music?

Royalty-free plans use music cleared for the service without the same local public-performance licensing requirements as familiar commercial catalogues. Licensed commercial music includes recognisable tracks, and local music-rights licences may still be required.

Do I need a separate public-performance licence?

That depends on the country, catalogue, venue and way the music is used. Local licensing may be required for commercial music. Alenka’s music-licensing guides are a practical starting point, but official requirements should be confirmed for the relevant market.

Can playlists be tailored to my brand and venue?

Yes. Music can be selected around brand personality, audience, venue type, location, language, mood and time of day.

Can music change at different times of day?

Yes. Daypart scheduling can change music and messaging to suit different trading periods, service moments or audience needs.

Will the music continue if the internet connection drops?

Once content has been downloaded to the player, playback can continue during a temporary internet interruption. A connection is still needed for initial setup, updates and reporting.

Can announcements and in-store messages be scheduled?

Yes. SmartMusic supports customisable in-store messaging that can be scheduled alongside music programming.

Digital Signage

SmartSignage content, scheduling, remote management and playback.

What is SmartSignage?

SmartSignage is Alenka’s cloud-managed digital-signage platform for images and video on customer-facing screens.

What content can I show on SmartSignage?

SmartSignage can display images and video for promotions, menus, product information, service messages, campaigns and other approved business content.

Can screen content be scheduled?

Yes. Content and playlists can be scheduled so the appropriate campaign or message appears at the required date and time.

Can screens be managed remotely?

Yes. Authorised users can manage content, schedules and screens remotely through the SmartSignage dashboard.

Can different screens or locations show different content?

Yes. Content can be organised for individual screens, locations or groups so each display can show material suited to that environment.

Will digital signage continue if the internet connection drops?

Downloaded content can continue playing during a temporary internet interruption. The connection is required for setup, new content, schedule changes and reporting.

What devices can run SmartSignage?

SmartSignage uses an Android player. Alenka can advise on a suitable device and screen setup for the intended deployment.

Setup & Management

Getting started, connectivity, remote updates and day-to-day operation.

Is there a free trial?

Yes. Alenka offers a free two-week trial for SmartMusic and SmartSignage so you can evaluate the appropriate service before subscribing.

What internet connection do I need?

A reliable connection is needed for setup, content downloads, updates and reporting. Playback is designed to continue from locally stored content during temporary outages.

Can I update content without visiting each location?

Yes. Music programming, messages, screen content and schedules can be managed remotely. Players receive updates when they are connected.

Can different people have different levels of access?

SmartSignage supports different access levels for content-control and approval workflows. Enterprise requirements can be discussed with Alenka before deployment.

What reporting is available?

The Alenka dashboards provide operational information such as player or screen status and activity. Available reporting can vary by service and plan.

Pricing & Support

Country pricing, taxes, enterprise plans and help with your account.

How is Alenka pricing calculated?

Standard plans use fixed prices configured for the visitor’s country and currency. The listed prices are monthly, taxes are applied where applicable, and enterprise requirements are quoted separately.

Are taxes included in the displayed price?

Taxes are applied where applicable. The amount and treatment depend on the customer’s location and the relevant local rules.

How do I get pricing for multiple locations?

Contact Alenka for a tailored proposal when you need music or signage across multiple locations, screens or business units.

How do I get help with my service?

Existing customers can use the Alenka support portal. For sales, setup and general enquiries, use the Contact Us page and the team will route the request appropriately.

Ready when you are

Still have a question?

Talk to us about your locations, music or screen requirements.