Background Music

Make your business sound different with customised background music that gives you a competitive edge. We offer either copyright or royalty free music in a range of genres and styles for the right soundscape always. No matter where you are, with our cloud based system, you will always have the music you need when and where you need it.

WHAT WE OFFER

150 genres to suit every business need.
A choice of music from a selection of 25 languages.
Mainstream licensed music with a choice of millions of songs.
A wide range of royalty free genres without the hassle of licenses and copyright.
Custom curated playlists to engage customers.
Dayparts in music with different genres, moods and styles at different times of day or days of the week based on customer profile.

Customised content for each outlet based on location and demographics.
Interstitial advertisements and announcements to improve revenue generation.
Targeted promotions across your network or only to specific locations.
Instant updates with our cloud based system, with control over what’s playing in each location from anywhere in the world
Offline playback with no streaming means you’re always playing music without worrying about buffering or getting disconnected.
Proof of play reporting.

Retail

The right music in stores not only enhances the shopping experience for customers but can also encourage them to spend more time and money. Our in store radio lets retailers, boutiques, department stores, supermarkets, shopping centres and malls create a unique soundscape for their outlets.

What products do you sell? What does your ideal customer listen to? Answering these questions will help you determine the perfect retail store music playlist. But don’t just take our word for it. Research shows that music can affect moods and influence purchasing behaviours. Tempo, key, genre, and volume all impact consumers’ actions.

Understanding the effects of music can help brands increase sales and improve the in-store consumer experience. Shoppers will match the tempo playing inside a store. Uptempo music will have consumers spend less time browsing because they move more quickly through the store, with focussed buying. With slower music, customers spend more time browsing, which can lead to impulse purchases.

Consumers spend less time in stores which play music at high volumes, preferring to have softer background music. Higher volumes also have a negative impact on sales.

Music genres affect consumers differently. Genres like jazz and lounge music can increase the amount of money customers spend in fashion boutiques, just as classical music leads to the purchase of more expensive selections in wine stores. Fast fashion, on the other hand, needs genres like pop and R&B. Brands that play music which resonates with their target audience get customers coming back and spending more.

That doesn’t mean you should be playing the same music as the store next door. At Alenka, we customise the sound not only for each brand but for each location. We’ll work with you to find the best soundscape for your store.

Did You Know?

Customers would choose a store that is playing music over one that is not.

Consumers say that background music in a business lifts their mood.

Brands who use music that fits their identity are more likely to be recalled by consumers.

Small retailers believe they can positively influence the behavior of customers through music.

Hotels

Music in a hotel can create a welcoming and pleasant atmosphere for guests, helping them to relax and feel comfortable during their stay. It can also help provide a sense of continuity throughout the hotel’s public spaces, enhancing the overall guest experience. Alenka provides specialised audio services to resorts, luxury hotels and motels, internationally. We design customised soundscapes for properties and outlets to enhance the living and dining experience for guests.

Let’s face it, very few of your guests are going to walk into your lobby before check-in with a bounce in their step. They’ve probably gotten off a long flight or have had a tiring day at work. What they want is an oasis of calm. The last thing they need is your receptionist’s favourite death metal playlist assaulting their ears. You’ve put a lot of thought into the architecture and design of your hotel to make it a unique space for today’s travellers. You need to have that same thought go into the music you play in your spaces.

The lobby has its own ambience, and the restaurants and bars have their own as well. The lobby has its own ambience, and the restaurants and bars have their own as well. The music needs to be customised for each of them to make a unique impression. Begin with the lobby. That’s where you’ll make the first statement that tells guests who you are as a hotel. Whether it’s classical or classic rock, use music that exudes calm without sending them into a stupor. The right mood can even make wait times more tolerable, reducing guests’ impatience and the number of complaints your staff receive.

In restaurants, research shows that slower music makes people eat slower. That often means longer time spent at the table and greater spending on drinks. At breakfast, on the other hand, you may want to pump up the pace a little to get people eating, and leaving, faster to avoid that morning crush.

And while you want to pump it up at the gym, with music carefully chosen for the optimal beats per minute, the poolside and the spa are where guests go to relax with subliminal sounds.

Just as you have different menus and services at different times of the day, the music you play should also have its own dayparts. After all, 7 am in the coffee shop needs a different energy from 7 pm, and Sunday brunch is very different from breakfast on Tuesday.

Alenka provides specialised audio services to hotels, resorts, and motels internationally. We design customised soundscapes as background music for properties and outlets to enhance the living and dining experience for guests.

Did You Know?

People agree that music in hotels makes them feel more relaxed.

Hotel guests like to hear music in the lobbies, bars, restaurants and public spaces.

Hotel guests are more likely to consume more food and drink when they hear music they like in a hotel.

Guests say they want to hear different music in different parts of the hotel.

Restaurants

If you’re running a restaurant, you know that while it’s all about the food, there’s a lot more to getting people in through the door and keeping them there. It’s also about the experience. Whether it’s a four hour degustation menu or a fast food take out order, the atmosphere you create in your restaurant is what keeps diners coming back. And that includes the music you play.

The right playlist in your restaurant can help move the lines in front of a counter faster or keep customers in their chairs longer. Choosing the appropriate genres, moods and tempos has a lot to do with the kind of establishment you are, the cuisine you serve and the people you get as guests. Classic rock works in a sports bar, while fine dining could call for classical music. You don’t necessarily have to play French music if you’re a bistro, but if your customers expect to hear just that, then it certainly is appropriate.

Soft instrumental music works in a restaurant that wants to encourage conversation. A bar that wants to draw customers in off the street, on the other hand, needs loud popular tunes that attract passers-by. Younger customers like louder music, so if that’s the crowd you expect or want to encourage, upbeat music is the way to go.

The music you play has a direct effect on sales, so if it’s not important to you as yet, it should be. Research shows that slower classical and jazz music played in a restaurant encourages diners to linger, but it also has them ordering more drinks, including higher priced wines. Up tempo music played at higher volumes has people eating faster, so table turnarounds happen quicker. But the same music in a bar not only has people stay longer, it also has men drinking faster and ordering more. Choose the right playlist for your restaurant or bar, and you’ll see an increase in sales in no time.

Whether you’re a standalone brasserie or bistro, a fine dining or casual restaurant, a coffee shop or a fast food QSR chain with hundreds of outlets, we create the right soundscape for your customers, from your signature sound heard across the world or individually customised playlists for each location.

Did You Know?

Restaurant and bar owners agree that playing music creates a better atmosphere for customers.

Bar owners agree that playing music increases sales.

Restaurant and bar managers say that music encourages repeat business.

Restaurant diners say that their choice of restaurant is influenced by the music played.

Bars

The right music for a bar depends on the atmosphere you want to create. Upbeat pop or rock music can create a lively and energetic atmosphere, while jazz or blues can create a more relaxed and sophisticated ambience. Consider your target audience and the type of bar you have, and choose music that fits the mood and vibe of your establishment. Alenka’s bar and lounge clients can customise the tunes in each of their locations. Music can be programmed to suit the crowd you attract from mellow Mondays to the wildest weekends. Mood, tempo and genre can change every day of the week and every hour of the day.

While what you play can have an effect on patrons once they walk in and sit down, music in bars works a little differently. Research says that people gravitate towards a bar that’s playing music that matches the mood they’re in currently. There’s an entire market made up of people who want to go their local version of Cheers (you know the one, where everybody knows your name) every day, there’s another, possibly larger, target audience that decides where it wants to go depending on how they feel at the time.

A soft crooner belting out jazz standards maybe great most nights in your bar, and maybe just the kind of music customers who want to have a quiet conversation at audio levels that don’t include shouting are looking for. But if you’re hoping to cater to the Friday night football crowd as well, you definitely want to rethink what you’re going to play then.

If there’s a regular pattern to the profile of customers who walk into your bar, you can plan playlists to change the music automatically at different times of the day and different days of the week. To cater to unexpected crowds, bartenders or managers need to be able to change the music that’s playing on the fly. This is why it’s important for a bar to have as many playlists as possible to make sure customers are always hearing what they think is right.

Will this help sales? Research shows that during less busy hours slower tempo music will encourage patrons to stay and increase their bar tab by almost 40 percent. And while playing music in a bar will almost always lead to increased sales, playing that music at higher volumes increases the number of repeat orders. Of course, we know you’ll always encourage your customers to drink responsibly when you do this!

Alenka’s customised background music solution lets bar owners create unique playlists for each of their locations, with dayparts that seamlessly transition from one mood to another, offer different energy levels and varied music styles. Our music platform even allows bar owners to give control of what’s playing to staff in a location, so music can be changed instantly. No more lost sales because your patrons preferred what they heard next door!

Did You Know?

Customers like background music in bars and pubs.

Bar owners agree that playing music increases sales.

Customers believe they would be more likely to visit a bar or pub again if they liked the music
played the last time they were there.

Spas

Music can create a peaceful and relaxing atmosphere in a spa, helping clients to de-stress and unwind. It can also enhance the overall spa experience by providing a calming and soothing backdrop for treatments. We’ve created soundscapes for some of the best spas in the world for the wide variety of treatments they offer. From individual treatment rooms to group meditation sessions, we have all the music you need to make your guests never want to leave.

Customers in a spa expect to be immersed in the perfect ambience, with the right aroma, soft lighting, and of course, soothing sounds.

The music needs to be appropriate to the kind of treatments you offer in your spa. You want them to relax while your therapist works on them, not have them think about what’s playing in the background. Whether it’s music for a yoga session, or sounds of nature, the right soundscape can mean the difference between a satisfied guest and one that searches for another spa.

Music can relax tense muscles, helping to loosen the body and encouraging the mind to reduce any tension and stress. Breathing and heart rates are affected by music, with slower breathing and a slower heart rate leading to the right relaxation response.

Alenka’s programming team works with you to identify the right soundscape for your spa, with music for yoga, aromatherapy, ayurvedic and Thai massage, acupressure, or just relaxation.

We’ve created soundscapes for some of the best spas in the world for the wide variety of treatments they offer. From individual treatment rooms to group meditation sessions, we have all the music you need to make your guests never want to leave.

Did You Know?

Regular guests say the ambience matters more than the treatment when choosing a spa.

Gyms

Music can have a significant impact on a person’s mood and motivation, making it an important factor in a gym setting. It can increase energy, distract from discomfort, and improve overall performance. We have the perfect tempo and the perfect mood for any fitness regime whether it’s an intense cardio workout or a battle with the barbells. Our music is carefully selected by energy and pace for the perfect workout. For most people in a gym, music is essential to peak performance and a satisfying workout.

Music distracts gym patrons from pain or fatigue, elevates moods, increases endurance, and reduces their perceived effort. When listening to music, people run farther, bike longer and lift more than they do without that perfect playlist.

Selecting the most effective workout music is not just a matter of playing fast, high energy songs. The right workout music pays attention to the tempo, which is based on beats per minute, and valence, which is how a song makes you feel. Fast songs with strong beats are more stimulating, which is why you find them in workout playlists. And music that elevates mood ends up being more motivational.

The most common genres you’ll find on workout playlists are pop, rock and hip-hop, with most songs straddling a tempo of 120 bpm. Serious joggers on a treadmill are more likely to pick tracks around 160 bpm for their playlists. Most people in a gym will want music between 120 bpm and 140 bpm, which is where your playlist should be.

The right music increases endurance as well. Research shows that music generates a rhythm response where people synchronise their movements with the beat, which increases the heart rate, metabolism, and energy efficiency. And because the right music can distract you from negative emotions, workouts seem less tiring.

We have the perfect tempo and the perfect mood for any fitness regime whether it’s an intense cardio workout or a battle with the barbells. Our music is carefully selected by energy and pace for the perfect workout.

Background Music

Retail

Did You Know?

Customers would choose a store that is playing music over one that is not.

Consumers say that background music in a business lifts their mood.

Brands who use music that fits their identity are more likely to be recalled by consumers.

Small retailers believe they can positively influence the behavior of customers through music.

Hotels

Did You Know?

People agree that music in hotels makes them feel more relaxed.

Hotel guests like to hear music in the lobbies, bars, restaurants and public spaces.

Hotel guests are more likely to consume more food and drink when they hear music they like in a hotel.

Guests say they want to hear different music in different parts of the hotel.

Restaurants

Did You Know?

Restaurant and bar owners agree that playing music creates a better atmosphere for customers.

Bar owners agree that playing music increases sales.

Restaurant and bar managers say that music encourages repeat business.

Restaurant diners say that their choice of restaurant is influenced by the music played.

Bars

Did You Know?

Customers like background music in bars and pubs.

Bar owners agree that playing music increases sales.

Customers believe they would be more likely to visit a bar or pub again if they liked the music
played the last time they were there.

Spas

Did You Know?

Regular guests say the ambience matters more than the treatment when choosing a spa.

Gyms

Did You Know?

The right music can increase endurance during a workout by

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© Alenka Media 2023. All Rights Reserved.

Music

Digital Signage

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Background Music

Retail

Did You Know?

Customers would choose a store that is playing music over one that is not.

Consumers say that background music in a business lifts their mood.

Brands who use music that fits their identity are more likely to be recalled by consumers.

Small retailers believe they can positively influence the behavior of customers through music.

People agree that music in hotels makes them feel more relaxed.

Hotel guests like to hear music in the lobbies, bars, restaurants and public spaces.

Hotel guests are more likely to consume more food and drink when they hear music they like in a hotel.

Guests say they want to hear different music in different parts of the hotel.

Restaurant and bar owners agree that playing music creates a better atmosphere for customers.

Bar owners agree that playing music increases sales.

Restaurant and bar managers say that music encourages repeat business.

Restaurant diners say that their choice of restaurant is influenced by the music played.

Customers like background music in bars and pubs.

Bar owners agree that playing music increases sales.

Customers believe they would be more likely to visit a bar or pub again if they liked the music played the last time they were there.

Quick Links

Site Map

© Alenka Media 2023. All Rights Reserved.

Music

Digital Signage

Customers believe they would be more likely to visit a bar or pub again if they liked the music
played the last time they were there.