Augmented reality allows brands to create an immersive user experience in the hands of customers, whether in stores, at home, or even outdoors. Alenka’s AR app gives customers a unique and personalised experience, increasing interaction with brands and products, and multiplying sales.

What is Augmented Reality?

In today’s digital era, augmented reality (AR) has revolutionised the way the world communicates and experiences the digital world. Augmented reality gives the viewer the ability to be immersed in the digital experience and immerse themselves into a digital world that is interactive and dynamic. Virtual and augmented reality go beyond just a simple slideshow or interactive poster. Instead, virtual and augmented reality technologies allow the user to view and interact with the digital content with their own eyes and mobile devices, making the products and services displayed on the digital screen interactive and interactive with the viewers.

How does it work?

Customers are given an app on their mobile device (Android or iOS) to download. Once they have it on their mobile device, they can either download the app and use it on their own, or they can let their chosen partner to download the app and access the features for them. The app has three basic functions: a menu, the app and a payment function. In the menu, the customer can browse the shopping options, and they can also browse and search for products. There are four modes of operation: 1) the daily specials offer with deals and special offers, 2) the countdown to Black Friday deals, 3) the ‘skeleton’ app that gives the user a glimpse of the app features and enables them to test them and 4) the transaction system.

Why should brands use Augmented Reality?

Marketers are very excited about the possibilities AR offers to their brand, given its ability to create a unique and engaging digital environment. The AR industry has been segmented into two sub-sectors: Augmented Reality (AR) and Virtual Reality (VR). In a recent report by PwC, as much as one third of the world’s population is expected to experience AR and VR by 2025. The report also found that consumers who are already exposed to AR and VR will spend over $110 billion on the technology.

How to get started?

It doesn’t take much skill to create an engaging virtual world in a store. Here are some simple ways to get started. Start with a good experience design and experience architecture. Decide where the customer is going to be when they enter your store, and what your store experience is going to look like. Next, create a digital experience map. Invent a digital experience that aligns with your store experience. Next, build out a set of visual assets that are optimised for AR. If you’re working on your own, this could include editing images, assets, or even video. Stores that go all-out when it comes to AR use 3D scanners and markers to map out how virtual items will look in the real world. Finally, send users a unique QR code with an app download link.


Machine learning will change every market by moving consumers to the middle of the funnel and unlocking the full potential of marketing. This will allow marketing to act like a human being and react to the customer, treating them as intelligent and engaged human beings.

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