If there’s one thing you can count on in ad tech, it’s that the industry is always changing.
In the last decade, customer-facing technology has greatly transformed the marketing sector from a landscape of static images into a dynamic experience that can engage customers like never before.
With digital signage, business owners can customise the content delivered for each and every screen in the store, providing visual reinforcement where it’s needed – on the shelf, right next to the product. It’s a rewarding long-term strategy, one that provides a dynamic and cost-effective way to communicate, inform and educate everyone who comes into contact with your brand.
If you’re looking to invest in digital signage and are in need of some convincing, we’ve put together some data-driven statistics to back up your decision.
20% of customers have made an unplanned purchase after seeing a product promoted on a digital display
According to the Vend Blog, the median weekly impulse buy is $30, and it’s one area where brick and mortar shops far surpass online retail.
Timely, vibrant, well-positioned displays with relevant information about new products or seasonal specials allow for impulse-driven orders which can really help your bottom line.
25% of Organisations Make Multichannel Campaign Management One of Their Top Priorities
If other companies are doing it, you should be too. Over a quarter of US companies place a high priority on digital signage, and 25% of organizations say “multichannel campaign management” is one of their top priorities.
Digital signage can be one of the most powerful marketing tools in your company’s arsenal and allows you to offer customers a seamless messaging experience across multiple channels.
Digital signage captures 400 percent more views than static signs
Humans are primarily visual creatures – 90% of the information sent to the brain is visual, and we process visually-presented data 60,000 times faster than just text. Therefore, it’s no surprise that 4 times as many potential buyers would prefer to watch an interactive display about a service or product than read about it.
Digital signage gives service providers a chance to provide a meaningful, interactive introduction about a product or service offering in an exciting and relevant way.
75% of customers have told someone about a store simply based on its signage
A recent FedEx survey found a strong link between store signs and helpful consumer action. The fact that three out of four consumers have discussed a store’s signage with other individuals is particularly useful to small businesses, as it can increase a company’s reach without investing in expensive versions of traditional advertising.It’s the perfect tool to increase your word of mouth potential and generate interest from individuals outside your target market.
90% of customers are acquired in bank branches
The best way to turn a potential customer into a long-term client? Aesthetically pleasing signage about services and products that keep customers constantly engaged. In banks, digital signage goes a long way in reducing perceived wait times, increasing customer satisfaction, and improving one’s overall visit.
63% of people reported that digital signage catches their attention
A combination of powerful text, images and videos makes digital signage a high impact, economical solution for every business. Not only does it catch shoppers’ attention and increase brand awareness, it can also strongly influence purchase decisions, since 60% of a shopper’s purchasing decisions are made at the point of sale.
73% of educational institutions see digital signage as the future of communication
For higher education institutions, a unified digital signage system can be highly efficient and even save money compared to a multi-platform approach.
From global news and information that supports lesson plans to social media feeds that keep students up to date with the latest classes, the medium provides a powerful way to simplify and streamline communications across campus.
7/10 hospitals now provide digital messaging systems
Which means if you aren’t, you’re in the minority.
8/10 customers have entered a store because digital signage caught their attention
That’s much higher than a static display or shop window design. Digital signage allows brands to advertise relevant messages, to the right consumers, at the right time.
59% of people who see digital signage want to learn more about the advertised topic
Thanks to detailed targeting and high-impact content, 59% of people who saw digital signage wanted to learn more about the advertised topic.
Not only does it help create an immediate impression and communicate your brand’s message, this modern marketing approach has an 83% recall rate and almost double the audience information retention compared to traditional advertising.
When it comes to digital signage, customer’s don’t just glance – they engage. At Alenka, we help deliver the right message to the right place, at the right time and at the right price. To learn more about our services and how we can help your business, get in touch with us at info@alenkamedia.com.
